Archives For women 2.0

diversity

The tech community has demonstrated that it is at best confused about what type of diversity businesses should aim for, in order to advance well.  It is one thing to curb discrimination, but on the topic of diversity, I think we should be looking for “diversity in perspectives”.  

Diversity has hardly been an easy topic to understand.  For centuries, the human civilization has been trying to deal with just what diversity is and how best to handle it.  So, it is no surprise that it leads to exhaustion as Dick Costolo gets hammered on the lack of women on the Twitter board.  Those who followed the NYTimes article and the less than ideal exchange that happened on Twitter following a harsh comment by @dickc know that the situation is getting so much attention.

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On the topic of “women as minority”, I have very conflicted views.  I’ve written earlier on this topic, advocating that women need to be confident and trust in their abilities to be as good or better as their male counterparts.  So, this question of “should an organization be compelled to have a woman on their board” makes me very uncomfortable.  If you are a woman, would you like to be hired because you are a woman (of course you’d be subject to a minimum bar) or would you like to be hired because there isn’t a better candidate than you for the job?  I’d prefer the latter myself.

For what it’s worth, I think we are hung up on the wrong question!  We are implicitly making this be about discrimination rather than diversity in a meaningful sense.  Have you hired the best candidate you could find for the job?  Of course, there are all kinds of other factors – a reasonable timeline for one – but, in general, if you answered yes to that question, you are done!

Diversity In Perspectives

Now, diversity in perspectives, however, is a completely different thing.  A company like Twitter needs creativity in multiple dimensions.  Arguably, understanding female users is one area.  But, I have a hard time professing that you need a woman to understand female users.  Would you hire a teenager to the board so you can understand teenage users?  Not necessarily.  In a similar manner, the key is that you have a board that can bring in diverse perspectives that are important to your business.  The real problem lies in the fact that most leaders are not necessarily excellent judges of other people’s strengths.  So, it is generally hard for someone to understand who is bringing the right set of perspectives in which area.  How do you know that a male director you just hired understands female users?  It is much easier to believe that hiring a woman will bring that perspective.  All the noise about how Twitter has so many female users and hence desperately needs a woman on the board relate to exactly that!

It is true that it is often difficult for people to understand how their real users behave and what they need.  The solution to this is not that they go find themselves a representative from each segment of their user population.  First of all, there is no guarantee that a 40-year old woman can bring the perspective of a teenage girl.  So, unless you got your segments exactly right, that would not be an ideal fit.  Second, not only do you need the right perspectives from different user segments, you also need these people to be able to connect the dots together and create a cohesive strategy.  Not to mention be able to identify user segments of future relevance.

The bottomline is that diversity in perspectives is what is most important and you need creative people who can understand that they are not necessarily the representative user, can understand the actual users and project their future wants and needs and equally critically, can work together!

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Having It All!

March 15, 2013 — Leave a comment

As the world is busy debating whether women or men can have it all, it strikes me as unfortunate that we are even having this debate.  “You cannot have it all” is a lesson we teach our kids from a young age.  As part of parenting, many of us teach our kids that they have choices and they need to make a choice.  So, why is it that as adults, we seem to be busy debating who has more or if anyone can have it all?  Of course we cannot have it all. We don’t have infinite time – there are times when we do have to make a call between taking our children to the park and staying late at work to meet a milestone.  Or, even tougher choices about going to our child’s recital vs a big presentation perhaps.  And some women may want to do so much of one that they opt out of the other.  That is perfectly fair and fine.  All the debate only applies to those women that want to have a career (not necessarily at the expense of everything else).  But the key point this debate seems to miss is that it is about encouraging women to believe in themselves and focus on their strengths.

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I wrote about empowering women a while ago.  Sandberg’s TED talk sends a similar message.  If you aspire to have a career, the #1 thing you have to do is to be confident of yourself.  On a related note, over the years, there has been a lot of debate on whether it is necessary for a woman to look good to be successful (do looks matter?).  I strongly believe it is tied back to self-confidence – the confidence that comes naturally when we feel good; the feeling that sometimes comes when we think we look good!  So, it is necessary to dress for success – only in a way that maps to our confidence.

As women, we are wired to think differently from men.  That is a known theory, one that we see play out a lot in life.  However, being more self aware of our strengths and weaknesses can bring so much to our success.  There is no reason for us to hold back.  We need to know that we can do as well as our male counterparts.  We need to forget about gender for that moment and pull up a chair “at the table”, to borrow Sandberg’s phrase.  More often than not, it is us, women, that self-impose restrictions on ourselves.  If we believed we can do it and we acted like we can do it, the rest will follow.  Let’s focus on the fundamental message of leadership here instead of the futile debate on having it all!