After bashing Apple a little on its lack of innovative breakthroughs in iOS following WWDC, I am going to praise them a little here. Cult of Mac published this post about how the iOS7 design is a masterpiece. While I don’t think the interface design itself brings distinctly unique elements that we haven’t seen in Android and Windows, there is some truth to the iOS design being amazing. Notice I didn’t say iOS7 – because the brilliance is applicable to all iOS designs from day one. In spirit, this goes to one of Steve Jobs’ quotes about design – “Design is not just what it looks like and feels like. Design is how it works.”.
If you had a flawless interface design implemented with stutter, that automatically means it is not a brilliant overall design. While design elements are certainly getting amazing on Android, the feel of the interfaces are still short of flawless. This is the real place where iOS continues to shine. The touch interface must be psychologically satisfying and stimulating to the user. When you touch an icon, the interface must react like it was touched. The animation of going from a small icon to filling the screen and back to dispersing and collapsing into the icon’s spot without any glitch whatsoever provides the user with such visual pleasure that we want to keep coming back to the experience!
Consider this simple case of touching to copy text. I’ve been attracted to the iOS text selection for a while. A long touch usually selects the right section of text that might be of interest to the user. As in the screenshot above, it will select the relevant paragraph in such a case. In another case, it might select a link or text in a bullet, etc. It is a small detail – but the attention to detail is superb!
Psychological satisfaction should be the goal of every design. Every action should be designed and implemented with the goal of providing the user an incentive to come back to perform the action. And this is almost always about elements in design, software and hardware all coming together to produce that brilliant experience. Even if one of those elements is less than ideal in the way it functions, the experience is going to be less than ideal. This is why integrating multiple disciplines of engineering and design and iterating over the experience until perfection is accomplished is paramount.