The S4 from Samsung is the talk of the town. It was a highly anticipated launch event and as with any such event, there was a good amount of criticism to go with it. May be Samsung needs to be better at PR; may be the storytelling needs to improve. Whatever be it, one thing you cannot accuse the company of at the moment is innovation on the product itself. The focus on user experience is clear and the device has been receiving good reviews already with the early assessments.
The thing that strikes me the most is the sensor composition in this device – clearly, Samsung is setting itself up for the future. Let’s start with the camera. 13MP camera in a phone – that has to be a marketing tick box! The engineers know that the additional mega pixels are not buying anything on such a small device, with the real capabilities and limitations of the lens. But, that’s not the coolest part about the camera. It is the dual capture mode that is fascinating! Imagine the possibilities of inserting the front image or video into the captured scene! Trying to buy a dress? Take a picture of the dress and superimpose it on your photo captured at that moment with the front camera. Be in the party you are capturing. Capture the moment and don’t lose yourself. The possibilities are really amazing! The first round of this may not be perfect, but it is certainly heading in the right direction. Not to mention the ability to capture sounds with images. It is unclear how popular the sound capture would be – but, you have to applaud the company for its innovative thinking and focus on the user.
And then come the other sensors. The Galaxy S family of devices have always been at the cutting edge of sensors, but this one adds the temperature, humidity and IR gesture sensing capabilities. With the IR gesture sensing, a whole new world of gestures come into existence. Touch gestures can go so far – but, IR gestures address so many limitations of always-on gesture sensing that exist solely with touch. Touch gestures always have this limitation where differentiating between an intentional gesture and an unintentional natural use of the device is hard. Or rather, it is at odds with natural gestures – the more natural a gesture needs to be, the harder it is to separate it from the unintentional use. Hence, often, an external trigger is needed to know that it is actually a gesture. However, the IR gestures can really help addressing this limitation and bringing the world of always-on gestures a step closer.
Temperature and humidity sensing are in early stages of use – however, interesting possibilities exist when fused with other types of data in terms of where the device is held (differentiating between a device that is in a pocket vs in a bag hung on a shoulder), what the environment is like and so on.
One step at a time, we see that Samsung is getting closer to a truly personalized experience. It is interesting that they have chosen to go from “S Life” to “Life Companion” as the slogan for the device – it certainly seems like they are getting closer to delivering that experience!
Cupertino really needs to be worried – what will the next iPhone have that will stump this?